Bonjour,

I'm Max, a Breton, born and raised in France.

For the best part of a decade, I've been helping some of the world's biggest brands earn attention on social—not by shouting louder, but by giving people something worth talking about.

@Twitter (and later X), my team and I believed the best ideas weren't the ones people watched—they were the ones people shared, debated and sent to their friends.

This is still my north star @Netflix:
creating work that's worth people's time.

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