Paramount & Twitter- #TopGunMaverick
“Paramount UK empowered movie fans to claim their very own fighter pilot call signs
on Twitter.”
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The insight
💡
The insight 💡
Anyone who’s seen the 1986 classic knows the iconic names Maverick and Iceman - fighter pilot call signs that spark dreams of soaring in the skies and are still regularly mentioned on Twitter today.
The idea
⚡️
The idea ⚡️
One of 20 unique call signs would land directly in their notifications.
