In partnership with TBWA’s brilliant creative team, Gémina & Jemma aka the absolute gems, winners of the Powered By Tweets competition, we launched Twitter accounts for ovarian cancer symptoms two weeks before World Ovarian Cancer Day, following 7,500 people—the number diagnosed each year. Despite regular tweets, the accounts were ignored.

On World Ovarian Cancer Day, we revealed that while ignoring Twitter accounts is harmless,
ignoring symptoms in real life could be deadly.