Cadbury UK - #WispaGoldHF

“The first-ever shares that you can convert into chocolate bars on Twitter.”

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The Challenge.

In 2020, Cadbury were bold and created the first-ever presale for a 69p chocolate bar that delighted chocolate lovers.

In 2021, How can they keep on surprising the Cadbury audience with the launch of the new limited edition
Wispa Gold Hazelnut Flavour?

The impact.

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