adidas - World Cup 2022 activation

The story behind the most talked-about brand of the most talked-about*sporting event of 2022.”

*what I won’t talk about is the outcome of the final.

Scroll

THE CHALLENGE

📢

THE CHALLENGE 📢

THE STRATEGY

✍🏻

THE STRATEGY ✍🏻

THE EXECUTION

🛠

THE EXECUTION 🛠

LAUNCH FILM

⬇️

LAUNCH FILM ⬇️

THE RESULTS

💥

THE RESULTS 💥

Previous
Previous

#WalkToTheWell

Next
Next

#ControlTwirlHype