Cadbury - #ControlTwirlHype

The first-ever campaign where we asked people to limit the Tweeting.”

That’s how good this limited edition was.

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THE IDEA

💡

THE IDEA 💡

HOW

🔍

HOW 🔍

THE PLAN

⚙️

THE PLAN ⚙️

THE EXECUTION

🛠

THE EXECUTION 🛠

And people started noticing… 👀

It was time to fuel the hype 🚀

Then we had to control the hype 📈

In the end,
the hype was getting out of control… 😏

THE RESULTS

💥

THE RESULTS 💥

THE AWARD

🥇

THE AWARD 🥇

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