Cadbury - #ControlTwirlHype

β€œThe first-ever campaign where we asked people to limit the Tweeting.”

That’s how good this limited edition was.

Scroll ↓

THE IDEA

πŸ’‘

THE IDEA πŸ’‘

HOW

πŸ”

HOW πŸ”

THE PLAN

βš™οΈ

THE PLAN βš™οΈ

THE EXECUTION

πŸ› 

THE EXECUTION πŸ› 

And people started noticing… πŸ‘€

It was time to fuel the hype πŸš€

Then we had to control the hype πŸ“ˆ

In the end,
the hype was getting out of control… 😏

THE RESULTS

πŸ’₯

THE RESULTS πŸ’₯

THE AWARD

πŸ₯‡

THE AWARD πŸ₯‡

Previous
Previous

#adidasFamily

Next
Next

#StreamerDNA