Solace Women’s Aid - #HiddenAbuse
“Revealing the hidden truth: using twitter’s hidden replies to expose the invisible side of domestic abuse”
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An alarming reality.
1 in 3 women aged between 16-59
will experience domestic abuse in her lifetime.
It also takes on average, six and a half years
for a woman to leave an abusive relationship.
- Office For National Statistics, 2019
The insight.
Domestic abuse usually happens
behind closed doors and can take many forms.
Just because you can’t see it doesn’t mean it’s not happening.
The challenge.
How can we use Twitter in an innovative way to shine a light on one of the many ways domestic abuse can take place within a relationship?
The idea.
Through an innovative use of the Hidden Replies feature, Solace revealed the hidden story behind the selfie of what appears to be a happy looking couple. Just because you can't see domestic abuse doesn't
mean it's not happening.
#HiddenAbuse